Daniel and I once had an ice cream business together, and we had a manufacturing process for this ice cream product. It was the dish I would ask for and about 10 minutes later, we were eating. There was this one recipe in particular that I used to ask Daniel to cook for me all the time, salmon with pickled chili vinaigrette and a cucumber side salad. Why would I ever cook? I had a professional chef living in my house from the time I was a kid. I have a really nice kitchen with all this great stuff in it, but I have this dirty secret. How did a TV producer and a chef decide to create an app?Įli: My mom’s a really good cook and my brother is a great cook, so everybody assumes I’m this great cook, too. Eli, however, says that he’s proof that Project Foodie can work: “It’s really good, take my word for it.” “I actually have never tasted the salmon he’s cooked from my video,” he says. More recipes from chefs around the country will be added in the coming months.Īs for whether Project Foodie has turned its co-founder into a gourmand, not even Daniel knows. The app is free to download but full access to all the recipes requires a $3-per-month subscription.

It contains around 100 video recipes hosted by Daniel that, combined, can create about 30 full meals, including Pop’s Chicken Parmesan, The Meatball Dinner and Chicken Adobo. Project Foodie (a play on Eli’s first big hit, Project Runway) launched Wednesday for iOS devices. The Holzmans first struck on the idea after Eli asked Daniel to record a video teaching him how to make salmon. “I’m great at doing dishes,” Eli says with a laugh. was born out of the elder brother’s lack of cooking prowess despite Daniel’s years of classical training at such restaurants as Le Bernardin and Aqua. The venture - which was developed by Eli’s production company, The Intellectual Property Corp.

What happens when two brothers grow up to become a television producer and a chef? They team up to create a new interactive video app that purports to teach anyone to become a master chef.Įli Holzman, the Emmy-winning producer behind Leah Remini: Scientology and the Aftermath, and his younger brother Daniel Holzman, the founder of New York’s The Meatball Shop, have launched cooking app Foodie Project with over 100 step-by-step videos.

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